Saturday, January 22, 2011

Introducing gardein™

gardein™ is a wholesome range of tasty plant-based foods with a meaty texture. It's made from soy plant, wheat and pea proteins, vegetables and ancient grains (quinoa, amaranth,millet and kamut). gardein™ is easy to digest and free of cholesterol, trans and saturated fats. The majority of gardein™ foods are a good source of fiber and low in fat.

It's very high in protein and is considered a complete protein - containing all the essential amino acids. gardein™ is also animal, dairy and egg free, and contains no preservatives or artificial colors. All gardein™ products are certified vegan. Livestock and meat production are responsible for 18% of global greenhouse gasses, making gardein™ an environmentally-friendly alternative.

Why gardein™?

We are thrilled to introduce gardein™ to the FRESH Restaurants chain for a number of reasons. On the customer side, it will help us attract the fast-growing vegetarian and vegan demographic, which is vastly underserved in the
quick service food industry. As the healthiest quick service chain in the industry, we want to lead the way in providing delicious, nutritious vegetarian products.

From a profitabilty perspective, you will find gardein™ to be a very valuable addition to your menu. The food cost of gardein™ products is significantly cheaper than meat. Based on the average prices our stores are paying, gardein™ is approximately 35% cheaper than meat. Every sandwich that a customer orders with gardein™ puts more money in your pocket than the same sandwich made with meat. For this reason, we encourage aggressive marketing of this new product.

Ultimately, gardein™ is not just for vegetarians and vegans. It is for anyone who
wants to live and feel better. For more information, visit

Fresh Healthy Cafe Kelowna
269 Bernard Ave, Unit 100
Kelowna, BC V1Y 6N2
P 250-860-2261
F 250-860-2263